MultiChoice is Nigeria’s pioneering pay TV service provider, having launched the first digital satellite broadcasting service in 1993. It is joint venture between MultiChoice Africa and Nigerian businessman and Senior Advocate of Nigeria (SAN), Adewunmi Ogunsanya. From small beginnings of about 30 employees, we have grown to over 1 000 employees, while indirectly supporting over 20 000 more jobs. We offer premium entertainment, comprising general entertainment, news, information, sports and education channels through our DStv and GOtv platforms.
Today, more than 70% of our subscribers enjoy content in their mother tongue through our Africa Magic Igbo, Yoruba and Hausa channels. They interact with MultiChoice Nigeria through multiple touch points throughout our value chain, comprising dealers, retailers, installers and sabimen. In servicing our customers and serving their needs for great content, our business has directly and indirectly contributed N636.4 billion to the Nigerian economy.
Since inception, our focus has been to provide quality entertainment in homes across Nigeria through our DStv and GOtv platforms. We have continued to do this and have gone beyond to enriching lives within the communities we operate in, because we recognise that the sustainability of our business is linked to the well-being and advancement of the communities who have helped us build.